The Story Behind Thebeige.in
I’m Hanna, founder of Thebeige.in your go-to online store for statement jewellery, minimal accessories, and unique fashion essentials. What began as a small Instagram page has grown into a full-fledged fashion and lifestyle brand rooted in creativity, quality, and a personal connection with every customer. My love for stitching and designing started over six years ago during my college days, when creating things by hand brought me immense joy. Encouraged by friends to pursue it more seriously, I found my breakthrough during the 2020 lockdown. What began as a stressful time turned into an opportunity to create stylish, handmade face masks that quickly gained popularity for their blend of comfort, safety, and fashion. With your incredible support, I launched my Instagram brand, Hthread, on September 5, 2020.
The response was overwhelming and gave me the courage to expand beyond masks. Over time, I introduced a curated collection of handmade scrunchies, tote bags, and our bestselling 18k gold-plated jewellery. Each product at TheBeige.in is crafted with a focus on aesthetic minimalism, premium quality, and a deep sense of personal care. I continuously refine our designs based on your feedback — because your satisfaction means everything to me.
Why Thebeige.in?
After running as Hthread for 3 years, it was time to evolve. The new name, TheBeige.in, reflects our core design philosophy of minimal, soft-toned, timeless fashion. Beige, to me, symbolizes simplicity and elegance -exactly what I want every customer to feel when they shop here.
This Website Is Because of You
Going from Instagram orders to having a dedicated eCommerce website is a dream I never thought I’d realize so soon. Every order big or small has helped me build this brand. Your reviews, reposts, and kind messages are what keep this journey going.
Let’s Grow Together
As we step into this exciting new chapter, I promise to continue offering unique fashion pieces that feel just as personal as they look beautiful. Thank you for being part of TheBeige.in where every stitch, clasp, and sparkle tells a story.








